Website Research Analysis: BBC Three, MTV and VIVA

BBC THREE

Genre: Comedy, Documentaries, Cartoons, Soap Operas, Drama.
Scheduling: 7.00pm - 5.30am
Audience: 16-30
Country Origin: Britain
Broadcaster: BBC

- BBC Three is a popular channel for teenagers due to the programmes they choose to broadcast on it, these include programmes such as "Snog, Marry, Avoid" and "Family Guy". Also, as their programmes are not broadc

ast until 7.00pm, this is the opportune time when teenagers watch television.

My Opinion on the Webpage: BBC Three’s website is well presented and simple to look out. The colours contrast each other, but not harshly. The contrast in colours allows certain parts of the page such as the advertisement to the new programme “Him and Her” to stand out effectively. The site is laid out neatly, without clumping of links or adverts, which again helps the information be presented effectively and creates easy surfing. The navigation is simple found at the top of the page under the logo with such links such as ‘Watch’, ‘Schedule’ and ‘Programmes’ , this helps create easy surfing, getting directly to the page to which you are enquiring. There is also a search box at the top right hand of the home page – narrowing down searching again. BBC Three also have a slideshow of all the new programmes and news, this catches the audiences’ eyes immediately and helps advertise the programme further.
However, I do not think the page is bright enough, all of the pages seem to be similar in layout and colour, by changing certain colours and fonts over different pages or seasons in the year, it may continue to attract the audiences’ attention.

MTV

Genre: Comedy, Cartoons, Reality TV shows.
Scheduling: All day, Every day
Audience: 16-30
Country Origin: America
Broadcaster: MTV
- MTV has always been aimed at a teenage audience, and its scheduling and channels again make it ideal for teens.

My Opinion on the Website: When visiting the website, I took into consideration the audience. I believe the website is for an unisex audience and to have an age ra

nge between 16-25, a relatively young viewing range. I also took into the genre and considered the colour scene of the website. The colours within the MTV website were generally bright, which is very appealing and eye-catching, a function used by MTV effectively. The range of colours were quite vast, therefore appealing to a male and female audience. The fonts used were simple, clear and either in black or white, therefore making the website easy to read. MTV use lots of images to attract their audience, images of singers/band and/or television programmes. The MTV logo was also used vastly across the website reminding viewers what website they are looking at. There was also a reel video of images showing MTV's top picks of the day/week of news, music and tv shows. The only factor I would not use when creating my own website is the choice of background and background colour. I believed it to be too plain and unappealing.

VIVA

Genre: Music, Comedy, Reality TV

Scheduling: All day, Every day

Audience: 16-25

Country of Origin: UK

Broadcaster: MTV

- VIVA is a relitivly new music channel, replacing "The Hits" in 2009. It is a popular channel among teenagers.

My Opinion of the website: The website appeals to a unisex audience and I believe the age range is between 16-25, similar to MTV, a young viewing range. The colour scheme throughout the page sticks to neon pink and green, black and white, this makes the page eye catching and keeps the layout simple. The fonts used are simple, clear and either in black or white, resulting in easy reading. The viva logo is animated and falls down at the top of the screen, this is a good use of the codes and conventions of a website and this animation grabs the audiences attention immediately. There is a scrolling schedule at the top of the page allowing viewers to see what time their favourite shows are on. Also, the most popular links are advertised at the top with photos accompanying the links. However, although the navigation bar is where I would like to place my own, it is not very eye catching and is quite hard to find.

POPULAR TV CHANNELS ENJOYED BY TEENS:
Skins, The Hills, Family Guy, The Simpsons, Teen Mom, Sweet Sixteen, Snog Marry Avoid, American Dad, Hollyoaks, Scrubs, Gilmore Girls, How I met your mother, King of the Hill, Big Bang Theory, My name is Earl, Britain's got Talent, One Tree Hill, Icarly, Keeping up with the Kardasians, Friends, The inbetweeners, Big Brother, Xfactor, Saturdays 24/7, Hannah Montana, Gossip Girl, Glee, The City, Heroes.