Double Page Advertisement Analysis: Sky+HD, The Vampire Diares

SKY+HD ADVERTThis advertisement for the Sky+HD Box with a Christmas theme, I found the double page advert in a TV Listings magazine. The Advertisement is not very eye catching; I believe this is because of the colour choices. However, Sky has obviously chosen this background of a clear Christmas night sky with a snowy sparkly bottom, to emphasize their theme. The focus of the advertisement is the text "Enjoy the latest movies in sparkling HD this Christmas", I would not use this in my newspaper advertisement as it is not memorable as it is not short or snappy like the codes and conventions of other advertisements. However, the font colour again represents the genre of Christmas due to the sparkles around the modifier 'sparkling HD', obviously intensifying the importance of the product to the readers. The five pictures used underneath the slogan are many memorable films that did well at the box office this year, such as Avatar. Sky have obviously used these pictures to convince their audience of the variety of packages they can obtain with the package. The advert uses persuasive language such as "perfect", "sparkling" and "super fast", these words excite the readers and get them interested in the product. Sky is trying to connect to a family audience as they use phrases such as "There's nothing like settling down to watch a movie with the family" and "The perfect gift for the family", obviously trying to connect the product with family life. However, the adverts uses large paragraphs of writing and I believe it is not 'chunked' enough which is a code and convention of an advert as audiences like adverts to be short and to the point. The smallest font contain the information about purchasing the sky box and the legal requirements; this information is in the smallest text as it is information which may put the reader off buying the product. I believe the Sky logo is also not represented effectively as it is small and in the bottom right hand corner. I believe it should be largely advertised at the top of the page so the audience are aware of the company immediately. The advert is therefore not following the typical code and conventions of the piece as the logo and slogan "Believe in Better" is not evident clear within the piece, for example, I was not aware of sky's slogan until I studied the piece effectively. In conclusion, I would not use this type of layout, colour or choice of logo and slogan positioning in my advertisement.



The Vampire Diares AdvertThe advertisement that I am analysing secondly is for the launch of the new series of "The Vampire Diares" on ITV2. The Advert apperared in a "Look" magazine. The advertisement itself covers a double page spread of the magazine as it is dominated by the pictures and the word "Unbelievably" across the top of the pages. I believe the programme uses this to express the popularity of the programme, they also use the different fonts to maintain the audiences attention. I think on one hand this is a good technique as it allows the reader to take each word used into context. It could also be a bad idea as it could be too unorganised and cause the reader to loose interest. The use of the three characters give the audience an idea that these are the three that the plot will be encircled around. There is a little information on the programme itself but I believe they use language such as "Angsty Teenagers" and "Break-Ups, Make-Ups" to appeal to their 13-25 audience range for their programme. The ITV2 logo is displayed and the green stands out against the white background and the dark colours the actors are dressed in, the focus of the programmes/products lofo is one of the many codes and conventions of newspaper advertisements. The advertisement is quite simple and gets the audiences attention quickly, whcih is main aim of newspaper advertisements. However, in my own advertisement, I would prefer using more information of the programme, for example a blurb of the plot or some type of teaser through the use of pictures.

Doctor Who Advert

The third advertisement I am analysing is for "Doctor Who" on BBC One. The advert appeared in the News of the World Sunday Magazine "Fabulous".I believe the target audience is from 7-50 as Doctor Who is a programme that has continued throughout generations and the designers of this advertisement have kept that in mind. The double page spread is dominated by pictures of the characters well known from the programme. This is accompanied by a short blurb of each episode. The headline "The Stars Are Coming Out" Is white and sparkly and is set against a dark winter mountainous scene. This, along with the simple dark colour scheme, creates a sense of eerieness which is simialr to the monsters featured on the page. However, this headline is small and doesn't grab the audiences attention right away. This is a bad use of the codes and conventions of newspaper advertisements as it should be large and eyecatching. I also believe the use of so many characters dominates the page leaves the page messy and overcrowded. I would prefer to use less characters and got my point across quickly and easily. However, I like the use of teaser blurbs used in the advert - it allows the audience to have a taste to what they can expect and will encourage them to watch Doctor who when it is on. Also, like on the Vampire Diares advert the logo of the programme is not advertised effectivly, but it they had done this they can use this to their advantage.